Heide Museum of Modern Art began life in 1934 as the home of John and Sunday Reed and has since evolved into one of Australia’s most important cultural institutions. Heide, as it is affectionately known, has built a national reputation based upon the vision of the Reeds and their role in the development and promotion of modern art in Australia. Inspired by the Reeds’ nurturing of the young artists of their generation, Heide continues to support the contemporary art of today through its collection and exhibition program.